Kashmir is also known as the Heaven on Earth

Kashmiri Kahwa, a classic drink from the Himalayan valley, is a soul-warming drink resonating with the power of Indian spices.

Pashmina shawls are one of the most luxurious clothing items for women in the last many years. Pashm refers to the raw unspun wool of domesticated Changthangi goats.

Wazwan is a popular multi-course meal in Kashmiri cuisine, the preparation of which is considered an art and a point of pride in Kashmiri culture & identity. Almost all the dishes are meat-based using lamb or chicken with few vegetarian dishes.

Film tourism in Jammu and Kashmir continued to appeal to filmmakers well like Yeh Jawaani Hai Deewani, Student of the Year, Rockstar, Lamha, Mission Kashmir, Shaurya, Raazi, Aiyaary, Fitoor, Highway and Bajrangi Bhaijaan.

Kashmir, also referred to as the famous fruit bowl of India, has green apple orchards dotted with snow-capped peaks rising above the horizon. Kashmir's weather ultimately is the boon for the optimal growth of Apple. The apples, locally termed as Chunt, have gained popularity among people across the globe for their unique yet delicious taste.